FOR IMMEDIATE RELEASE
Crushing and screening specialist Pilot Crushtec International’s regionalisation strategy has taken a stride forward following the announcement of a joint venture with Cape Town distributor Innovexx (Pty) Ltd, to establish a distribution sales and service hub in support of the company’s growing number of Western Province customers.
National sales manager Nicolan Govender explains that the initiative is a logical continuation of Pilot Crushtec International’s regionalisation strategy, which has significantly enhanced its sales and marketing footprint over the past three years.
“By establishing a full-time presence both in KwaZulu-Natal and the Eastern Cape province we have experienced significant gains in market share and our association with Innovexx represents a continuation of this policy in a region that holds a great deal of potential,” he says.
Innovexx will be marketing the company’s full range of crushing and screening equipment and ancillary products, which means that local customers will have direct access to brands including Sandvik, TRIO, Edge Innovate, and Pilot Modular,” says Govender.
Innovexx is strategically situated in Concorde Park within the city’s Airport City complex and features extensive office, workshop and warehouse facilities.
Director Alessandro Scherf heads up the operation and his first priority has been to underpin his service offering by retaining a comprehensive stockholding of key parts and components.
“This both saves time and gives us the opportunity to provide the best possible service to our customers,” says Scherf.
Pilot Crushtec International regional sales engineer Jacques Otto will be a key member of the Innovexx team, which will benefit from his technical expertise and extensive knowledge of Western Cape markets.
Initial response to the Innovexx presence has been positive and Scherf reports that potential buyers of new equipment are encouraged by the fact that they now have both complete products and an after sales service and parts facility right on their doorsteps.
This confidence is reflected in the recent sale of two Rubble Master RM70 GO! remote controlled tracked impact crushers to customers who are new entrants into the city’s rapidly expanding recycling industry. Another example of the power of a local marketing presence has been the sale of a Pilot Modular sand washing plant. The product, the first of its kind to be supplied to a customer in the Cape, will come into service in October.
Note to the editor:
Pilot Crushtec International, South Africa’s leading supplier of mobile and semi-mobile crushing, screening, washing and materials handling equipment, has for more than two decades set industry benchmarks for product, technical and service excellence. Pilot Crushtec International continues to build and consolidate its business through the development of relationships with its customers in Asia, Australasia, Europe, India, the Middle East and southern Africa.