SBPR Communications prides itself in its proactive approach. Be it taking a brief to present a media communication strategy or simply building media relationships, compiling opinion pieces, media releases and submission of comment, or managing marketing content for social media and feature purposes to ensure ultimate exposure, SBPR is able to assist with an integrated communication approach.
Our service offering also includes crisis communication, functions and media conferences as well as taking briefs, compiling and producing brochures, newsletters and annual reviews.
Communication Strategy Take a brief and research prepare, plan and implement strategic communication, both internally and externally, as required. Media Liaison Strategy Take a brief and research, prepare and plan a proposal and implement a media liaison programme through negotiating opportunities for print, as well as online and digital and electronic media exposure and arranging key interviews. Media Relationship Building Research, plan and implement a media relationship building strategy to introduce (where applicable) and develop valuable relationships with key media and senior management/ spokespeople. Content Management Research and brief a writer on articles for publication; compile background for media interviews; prepare crisis communication messages and Q&A; supervise photography; advise on media selection and assist in selecting the appropriate angle for each release/ motivation/ online distribution. Media Monitoring and Analysis Contract a Media Monitoring service to read and supply all coverage relating to the client and provide an analysis on a quarterly basis. It is also an option to commission a competitor and/or sector read and analysis – at an additional cost to client. Features/ Surveys/ Insights Source appropriate opportunities and deadlines; negotiate inclusion; structure content; brief writer and commission imagery. Functions, Events, Media Conferences Conceptualise, plan and control media participation for these occasions. Invite media to attend; prepare and distribute media kits, with follow up on publication. Marketing Collateral Take briefs, research, structure content, brief writer, project management, sub-edit copy supplied, commission imagery, design and production. Online/ Digital Media Content Management Appropriately select and manage suitable content for online distribution via various digital media platforms, including social media. Crisis Communication Work with senior management and proactively engage with the media to keep them informed in crisis situations to ensure fair comment is reflected. Advertising Strategy Take a brief, research and plan an advertising strategy/advertorial campaign which best reaches the prime target markets. Advertorials Take a brief, book and compile suitable copy, with visuals provided as identified and required.